Xerox >> Replacement Cartridges

Our task is to design a series of color and b+w packaging that adheres to Xerox's new corporate branding standards.

Each box in the Replacements product line must convey the open, vibrant, connected, and human attributes that Xerox values. As new cartridges are launched it is our responsibility to keep a uniform look throughout the product family.

This strategy strengthens the brand and emphasizes Xerox's dependability for the consumer.